U2T of the Faculty of Agriculture, KKU holds a coaching workshop for entrepreneurs in developing community products
August 13, 2021 – Faculty of Agriculture, Khon Kaen University organized an online workshop via Google Meet on “Development of Business Plans for Community Products” under the University to Tambon or U2T Project for Ban Thaen Sub-district, Chonnabot District, Khon Kaen and Khok Snga Sub-district, Phon District, Khon Kaen. Participants included implementers of the Project and entrepreneurs in the area. This Project – Integrated Sub-district Socio-Economic Upgrading – is led by Asst. Prof. Arunee Promkhambut, Ph.D., of the Faculty of Agriculture. The workshop was principally run by Asst. Prof. Sukanda Nakhapaksin, Ph.D., with assistance from Khun Pirote Jullarat, CEO of Microbrain Co.Ltd., and Khun Jittiporn Jitphak, Producer of Agency Advertisement. The 35 participants were given suggestions on business plans that were based on the results of community information analysis and group meetings that provided information on outstanding products and people who wanted to develop their existing products or initiate new products. The entrepreneurs and project implementers had a chance to present their Business Model Canvas (BMC) and received suggestions from the experts who ran the workshop. The objectives of this workshop were to give knowledge in developing marketing communication, finding selling channels, and to promote identity creation for community products.